Case Study

Better-For-You Alcoholic Beverage Relaunched with Improved Flavor

Challenge:

A large alcoholic beverage brand was having trouble with a current market product in the ready-to-drink “better-for-you” alcoholic beverage space. Consumers were displeased with the taste profile of the beverage and the company was disappointed with initial sales. Because our prior collaborations proved our abilities as a taste and formulation partner, the company approached us with an urgent request to quickly craft a quality replacement product that would win consumer loyalty while remaining within the calorie target.


Solution:


The brand’s team visited our headquarters multiple times, working together with our scientists to optimize the taste profile with Kerry's portfolio of taste solutions. The collaborative work sessions led to the development of a winning flavor and a recipe that that still met the needs of consumers in the better-for-you alcoholic beverage space. By working rapidly and in tandem, the resulting formulation sailed through consumer sensory taste panels within just eight short weeks of being briefed.


Results:

The new product easily outscored the existing flavor profile in consumer testing. The beverage moved from ideation to launch in four short months.



"Our sensitivity to the customer’s needs, prioritization of their project and willingness to tackle challenges in a rapid and focused fashion helped build trust in Kerry’s alcoholic beverage development expertise."

— Aaron Dow, Kerry Account Manager, North America


The Kerry Difference

By partnering with our flavorists and scientists, the customer was able to rework the formula rapidly and successfully. Our ability to innovate on the spot and deliver creative solutions that don’t change label or nutrition information has positioned us as the customer's “go-to formulation experts.”


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