A well-known branded fish processor in Northern Europe wanted to introduce a new and innovative breaded fish fillet product to its range. The product needed to have a new, memorable taste and also deliver visual appeal inspired by artisan baking methods and international bakery techniques.
Kerry’s team started by identifying the most up-to-date artisan bakery trends and exploring market and consumer insights. When our chefs and food scientists began to collaborate with the customer’s team, they focused on brainstorming ways to translate trending bakery techniques into innovative fish coating solutions. By leveraging our expertise in coating systems, the team developed a winning pretzel breadcrumb coating system inspired by German traditional bakery techniques. The customer was delighted with the unique visual appearance, taste and crunchy texture of the pretzel coating and final product, and immediately worked to add the new and authentic artisan offering.
During the development process, we hosted a collaborative chef-to-chef innovation session with the customer. Pooling our ideas was key to creating a new product for the category, and helped to foster a truly strategic partnership with the customer.