Case Study

New Snack Flavour Created with Artificial Intelligence
from Kerry Trendspotter™



Opportunity

A snack manufacturer already had a successful line of products, but the company wanted to debut a new snack flavour that aligned with emerging consumer trends. They needed help researching taste trends and creating a final formulation, and were hopeful the new product could be developed and launched in record time.



Approach

Kerry suggested the team pull data from Kerry Trendspotter, a new artificial Intelligence (AI) platform for the food industry developed by Kerry and IBM Watson which uses machine learning and natural language processing to turn millions of social media posts into unique and proprietary insights about upcoming food and beverage trends.

With the help of Kerry Trendspotter, it took less than three weeks to successfully crack the code of what snack flavour was trending in the country of sale, reducing the product development time by more than 50%.



Impact

The product development period was reduced by more than half, helping the customer be first to market with this emerging flavour. The launch was so successful the customer increased production of the new flavour by more than 50%.

“The power of Kerry Trendspotter™ has proven to be a valuable asset. The customer appreciated our flexibility and quick response. Our in-house expertise and product library, partnered with this new technology from Kerry and IBM Watson, convinced our strategic customer to work on this exclusive project with Kerry". 

— Vu Thi Minh Trang, Kerry Key Account Manager



The Kerry Difference

Because of Kerry’s unique position as a company that develops proprietary insights and delivers ingredients and integrated solutions to the food and beverage business, we are able to help guide brands on what products to create as well as how to make and scale them.

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