Kerry Trendspotter automatically reads and processes millions of consumer-generated social media posts, extracting food items and cataloguing food-related combinations. Using an algorithm vetted by Kerry’s food scientists and IBM’s data scientists, Kerry Trendspotter calculates and predicts the ingredients, flavours, foods and products most likely to match consumer’s evolving tastes. These insights are used in tandem with Kerry’s other industry-leading primary research capabilities to make targeted and on-trend recommendations.
After results are delivered, Kerry’s chefs, food scientists and flavour experts collaborate with our partner on a formulation, drawing from Kerry’s robust range of taste and nutrition ingredients and expertise in crafting custom integrated solutions. Through in-house sourcing and manufacturing, partner brands have been able to shift to accelerated insight-backed product innovation, launch products with less lead time, be first to market and capitalise on trends before their competitors.