Europe Kerry Taste Charts 2019


Delight European consumers with tastes that go beyond flavour to deliver on the trends of the future.

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Join us on our quest for winning taste experiences

Kerry’s annual Taste charts are a future-focused, collaborative effort between our marketing insights, research and development, mixologists and culinary experts across channels and end use markets to determine today’s trending tastes and anticipate taste for the future.

The Europe Kerry Taste Charts 2019 synthesise, analyse and predict emerging trends across categories and locations, from coffee trends in Rome to ready meal preferences in London. These charts are an important part of our quest for taste beyond flavour.

By reviewing product launches, menu penetration, consumer surveys and more, our experts assemble an accurate overview of European taste preferences in retail and foodservice. Brands can leverage these insights during product development, using this informed view of the trends shaping the taste industry across sweet, savoury and beverage to ensure the delivery of new and revitalised products that appeal to consumers.

 



Methodology

To predict tastes of the future, Kerry experts analysed product launches, social media trends and menu penetration as key data points across the world of flavour in retail as well as foodservice; these were looked at through the lens of expertise of our chefs, baristas and mixologists and honed into insights.

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Product Launches

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Internal Insights & Industry Reports


The Lifecycle of Taste

Our predictions date back a decade, and consider flavours and ingredients that are here to stay (Mainstream and Key), as well as flavours and ingredients set to create ripples in the industry (Up & Coming and Emerging).

 

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Mainstream

Top 10 for the Last 5 Years

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Key

Next Top 15 for the Last 5 Years

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Up & Coming

20 Fastest Growing in the Last 3 Years

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Emerging

20 Fastest Growing in the Last Year