Art of Taste: Spring Beverage Analysis, 2020
Serving up top spring beverage trends
We set out to determine the key limited time offering (LTO) trends and flavours for spring beverages both globally and within the UK and Irish markets. Our findings are based on analysis of 28 chain and independent foodservice operators, as well as global trends.
Key Takeaways:
- Spring is a season with many valuable beverage LTO opportunities for operators due in part to global promotional windows including St. Patrick’s Day, Valentine’s Day and the cherry blossom season.
- Latte is the top beverage platform for spring 2020. Lattes in colours including pink, green and blue are blooming into popularity this spring.
- Functional beverages are in high demand during springtime. Functional beverages can have functionality by design, added functionality (e.g. protein, fiber or “immunity”) or healthy “halos”.
- Studying online influencers can give insight into what consumers value in beverages.