Flourishing with Botanicals

Unearth what consumers think about botanicals.

At Kerry, we wanted to gain a deeper understanding in the market as consumers move towards natural ingredients. We wanted to gain a deeper understanding of how this translates into consumer behavior and beliefs including scalability and how best to meet consumers needs through botanical offerings.

Key Takeaways:
  • Consumer understanding
  • Purchasing behaviors
  • Perception of botanicals in the market
  • Categories with the biggest opportunity
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