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More than 21,000 new pet food and pet treat products were introduced to the global market between 2017 and 2019. With 62% of pet consumers regularly seeking new flavours and varieties of pet food and treats, this momentum shows no sign of slowing down.
The combination of pets living longer and pet consumers getting more involved in what goes into their pets' diets is driving a key trend in the industry: functional nutrition.
Download this e-book to learn about the consumer demands driving the need for functional nutrition in pet food and treats as well as key considerations for developing your next product.
Chapters include:
- Macrotrends influencing pet consumer behavior
- Consumer trends driving the need for functional pet food and treats
- 5 ways to add value to products with functional nutrition