Kerry's research uncovers key consumer associations with sustainability, consumer archetypes and actionable opportunities for the industry to address consumers' current expectations and future unmet needs.
A comprehensive review of consumers' sustainability goals
In 2021, Kerry surveyed over 14,000 consumers across 18 countries in North America, Europe, and Latin America who were influenced by sustainability while making food and beverage decisions. From this research, we identify how consumers perceive and prioritize various attributes that connotate sustainability in food and beverage and propose a framework to action a successful and sustainable transformation.
In the report, you'll discover:
What sustainability means from a consumer perspective
Why sustainability is evolving as consumer priorities shift
How to join the sustainability conversation and seize key consumer opportunities
Which categories to focus on as you're working toward a future of sustainable health and nutrition
Access individual reports for North America and Latin America regions.