When it comes to immune health ingredients, research shows 39% of global consumers will likely buy a product if its claims are based on research or scientific data. In Asia, this number is around 40%, with consumers rating research on ingredients and scientific data as key reasons for buying a health product.1
Quality research is a true indicator of safety and efficacy. Research builds credibility and will help gain trust among consumers while providing a valued product. But not all immune health ingredients are created equal. Some may not be as safe, effective or easy to formulate into products.
1 Kerry Global Consumer Survey – Digestive & Immune Health, 2019
An all-natural food, beverage and supplement ingredient containing proprietary baker’s yeast beta 1,3/1,6 glucan, Wellmune is clinically proven to support immune and physical health and boost energy and mental alertness.