Chicken’s wide acceptance is driven by its versatility, healthy halo, appeal to all consumers and ability to serve as a gateway to taste exploration through flavors and textures.
Uncovering industry drivers
Chicken lends itself very well to different formats, cuisine, dayparts and flavors, providing operators and manufacturers with the ideal canvas for unique positioning and innovative product ideas.
Connecting with motivators
Key menu items like chicken sandwiches, chicken wings and chicken tenders all draw emotional motivations as consumers seek flavors and formats that are craveable, adventurous and nostalgic.
1Datassential – Menutrends, US – June 2020