Crispy, Crunchy, Craveable Chicken

Winning On & Off the Menu

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Sliced chicken in dish

Targeting key consumer drivers

Chicken’s wide acceptance is driven by its versatility, healthy halo, appeal to all consumers and ability to serve as a gateway to taste exploration through flavors and textures.

Chicken and Waffles

Uncovering industry drivers

Chicken lends itself very well to different formats, cuisine, dayparts and flavors, providing operators and manufacturers with the ideal canvas for unique positioning and innovative product ideas.

Chicken Wings

Connecting with motivators

Key menu items like chicken sandwiches, chicken wings and chicken tenders all draw emotional motivations as consumers seek flavors and formats that are craveable, adventurous and nostalgic.


At 95.5% penetration on foodservice menus, chicken remains the most popularly menued protein, across formats, dayparts, cuisine, and flavors.1


1Datassential – Menutrends, US – June 2020



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