In order to truly understand what drive expectations of food and beverages and to estimate the role of Clean Label in the overall consumer universe, we studied 2,100 label-conscious consumers. When doing so, consumer priorities were revealed. Clean Label is a building block to this new framework, with consumers expectations growing beyond Nutrition, acceptable Ingredients, Sustainability, to also include Functional Ingredients and Taste.
Higher Focus on Inherent Nutrition
From Unacceptable Ingredients to Purposeful Ingredients
A Deeper Look Into Baked Breads
Desire for Functional Ingredients
Taste is a Tablestake
Sustainability as a Purpose Builder