Meat, the Challenge


Breaking Through Plant-based Meat Barriers

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Barriers to Plant-Based Meat

The plant-based meat category is growing, but consumers, operators and retailers remain cautious. The industry not only has to solve for consumer barriers with taste, texture, availability, etc., but also solve for the innate challenges encountered during formulation. We have identified five significant barriers to plant-based meat, and recommendations on how to offset those challenges.

Opportunities with Plant-Based Meat

  • Taste is Foundational to the Plant-based Experience
  • Nutrition Regains Focus
  • Ingredient Labels Under Scrutiny
  • Prominence of Protein Remains High
  • New Formats Signal Category Growth

 

 

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