Proactive Health
Consumer Demand for Functional Benefits
Introducing proprietary proactive health research from Kerry
Unexpected Consumer Segments
It’s not just millennials and Gen Xers who are focusing on health management – 66% of baby boomers say they are proactive with their health.
Consumers Look to Ingredients to Prevent, Not Just Fix
Consumers are turning to specific ingredients to prevent and fix future health issues as a proactive approach to managing their own health.
Highly-Targeted Ingredients for Specific Benefits
Ingredients such as turmeric, ginseng and apple cider vinegar have emerged as “superfood” ingredients linked to specific functional benefits.
