Plant-based ice cream and frozen desserts have experienced sustained growth over the past three years
Explore how you can launch winning products
Explore how you can launch winning products
Connect with plant-based consumer groups
Different motivations, lifestyle and life stages attract multiple consumer groups to plant-based ice cream and frozen desserts. We’ve identified four key personas and their main purchase motivations:
- - Adventurous eater
- - Digestive health
- - Specialty dieters
- - “I want it all”
Meet taste and nutrition expectations
Consumers seek permissible indulgence. They not only crave richer, more indulgent taste experiences but they also have high expectations for nutrition in plant-based ice cream and frozen desserts.
Deliver on simple and functional ingredients
Consumers prefer dairy alternatives with simple and recognizable ingredients such as oat and almond. Plant-based ice cream and frozen desserts made with functional benefits like immune support and increased energy will further attract consumers.
