Different motivations, lifestyle and life stages attract multiple consumer groups to plant-based ice cream and frozen desserts. We’ve identified four key personas and their main purchase motivations:
Meet taste and nutrition expectations
Consumers seek permissible indulgence. They not only crave richer, more indulgent taste experiences but they also have high expectations for nutrition in plant-based ice cream and frozen desserts.
Deliver on simple and functional ingredients
Consumers prefer dairy alternatives with simple and recognizable ingredients such as oat and almond. Plant-based ice cream and frozen desserts made with functional benefits like immune support and increased energy will further attract consumers.