Reinventing Indulgence

Winning with Plant-based Ice Cream and Frozen Desserts

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Plant-based ice cream and frozen desserts have experienced sustained growth over the past three years

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Connect with plant-based consumer groups

Different motivations, lifestyle and life stages attract multiple consumer groups to plant-based ice cream and frozen desserts. We’ve identified four key personas and their main purchase motivations:

  • - Adventurous eater
  • - Digestive health
  • - Specialty dieters
  • - “I want it all”
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Meet taste and nutrition expectations

Consumers seek permissible indulgence. They not only crave richer, more indulgent taste experiences but they also have high expectations for nutrition in plant-based ice cream and frozen desserts.

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Deliver on simple and functional ingredients

Consumers prefer dairy alternatives with simple and recognizable ingredients such as oat and almond. Plant-based ice cream and frozen desserts made with functional benefits like immune support and increased energy will further attract consumers.


Throughout the COVID-19 pandemic, the plant-based ice cream and frozen desserts category has grown exponentially as consumers look for healthy indulgences during quarantine.




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