As a leader in taste, Kerry is on a constant quest to discover and translate the best taste experiences from nature's high quality ingredients. Utilizing our unique expertise as a food and beverage company with a built-in flavor house, Kerry has the ability to research, analyse and accurately forecast industry trends and convert those insights into authentic taste and nutrition solutions for our customers. Our taste predictions have helped brands launch the right products at the right time for more than a decade. Kerry's thorough analysis reveals the flavors and ingredients that will make an impact in the U.S. foodservice and retail worlds as we go beyond flavor.
The 2020 taste charts – which cover regions around the globe – represent Kerry’s annual review of the food and beverage landscape. The United States Kerry Taste Charts 2020 utilize sales performance, consumer trends, foodservice influences and internal culinary and mixology expertise to predict tastes for the coming year. These recommendations provide the industry with a proprietary view into the flavors and ingredients shaping the taste market across sweet, beverage, savory and salty snack categories.
Kerry’s Taste Charts methodology has evolved – analyzing point of sale data, product launches and menu penetration as primary sources of data to consider the world of flavors in retail as well as foodservice; in addition to internal insights and industry reports.
Point of Sale Data
Internal Insights & Industry Reports
Our predictions date back a decade, and consider flavors and ingredients that are here to stay (Mainstream and Key), as well as flavors and ingredients set to create ripples in the industry (Up & Coming and Emerging).
Top 10 for the Last 5 Years
Next Top 15 for the Last 5 Years
Up & Coming
20 Fastest Growing in the Last 3 Years
20 Fastest Growing in the Last Year