Customers are becoming more discerning about the coffee products they choose amid influx of new brands and products in the market. In a crowded marketplace, coffee beverage players are differentiating through taste, category blurring and added functionality. The top 5 growing claims in coffee: slimming, satiety, brain/ nervous system, vegan and high/added protein.1
1Mintel, Dec. 2018
Americans' Love for Coffee
has made it the most highly penetrated beverage in the USA
Nearly 2 in 3
Americans drank coffee yesterday
Coffee is on 61%
of foodservice menus in the USA
The consumer search for differentiation can be met through:
Kerry’s end-to-end coffee expertise includes selecting high quality beans from nature and roasting, extracting and crafting tailored delivery systems to suit a wide range of applications. Our roastmasters, flavorists, scientists and baristas take pride in perfecting coffee experiences that are consistent, clean label and sustainably produced.
Simply Nature Crafted Coffee Range: