Reduce Sugar Consumption
46% of American consumers strongly want to reduce their consumption of sugar
Lower Overall Sweetness
27% of American consumers want products to taste less sweet
Review Type of Sweetening Agents
50% of consumers seek out the type of sweetening agent on the nutrition panel and ingredient deck
Top 5 and Bottom 5 Sweetening Agents by Preference
Consumer Awareness & Preference of Sweetening Agents Included
Role of Sweetening Agents
The perceived drawbacks of sugar and other natural sweetening agents have resulted in changing consumption behavior. Consumers are not only looking at sugar content, but also the type of sweetening agent.
Americans are increasingly aware of their higher than recommended sugar consumption and believe that several food and beverage products contain too much sugar.
Consumer perception was skewed strongly natural or strongly artificial when surveyed about 17 specific sweetening agents. American consumers prefer sweetening agents that are naturally derived.
Plus, a look ahead at how consumers' evolving expectations and preferences continue to drive innovation in food and beverages.