Our food scientists and technologists draw on the latest technologies, systems and taste research to help you stay ahead of ever changing consumer demands – whether that’s focused on health, variety of products or indulgence.

Our cereals and bars blend modern processing with a broad ingredients portfolio of legumes, fruits, ancient grains, confections, coatings, fillings and functional ingredients to allow you to create and manufacture a multi-sensorial taste and nutrition experience. 


Naturally wonderful

Cereals and bars need to keep pace with food industry trends, not least nutrition from natural sources. Wholegrains, high fibre, and high protein are claims now expected by consumers. The movement towards clean label is also growing – ingredient lists need to be short, pronounceable, and comprehensible.

Breakfast cereals must take inspiration from other categories or occasions to deliver the flexibility and convenience as well as health and taste that consumers demand.

Healthier cereal with Kerry

Whilst ‘wholegrain’ and ‘high fibre’ remain the most relevant claims for cereals to make, only a small percentage of cereals are billed as being high in protein. But this is rapidly changing in response to changing consumer diets – with 40% of consumers seeking out ‘high protein’ claims in order to increase energy and sustain immunity.

Consumers are asking more of their food in terms of nutrition and taste, and they want to know that what they’re eating is natural. Consumers are now looking for a variety of all-natural flavours in their nutrition bars, trends that draw on the movement toward gluten-free and paleo diets. Nutrition bars increasingly include vegetables and ancient grains to meet these desires.

Innovation

Fueling modern lifestyles from innovative sources

In their growing and diversified market, cereals are changing shape, size and form as they leave the breakfast table and enter new consumption occasions. Nutritional bars are emerging to fulfill those changing consumer needs.

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Various demands drive this growth and change:

  • energy boosts and satiety throughout the day
  • snacks that support changing consumer lifestyles - higher fibre, higher protein, rich sources of nutrients and minerals
  • indulgent tastes and textures

New products with Kerry

We can help you respond to the increasing demand for sweet cereal bars through our bakestable fillings, or incorporate our savoury and confectionery expertise to create unique, innovative products that stand out on the shelf. These allow you to tap into new occasions and consumer experiences.

Kerry has a wide range of coatings and inclusions that cater directly to the changing consumer palate. We can help you to fortify your products with vitamins, minerals, fibre, protein and other nutrients.

New ingredients such as ancient grains, legumes and innovative fillings that take inspiration from latest global trends are enabling cereals and bars to open new vistas for taste and texture.

Talk to us about the cereal and snack bar innovations you would like to make, and find out more about the products we offer.

Nutrition

Naturally wonderful

Cereals and bars need to keep pace with food industry trends – especially nutrition from natural sources. Whole grains, high-fibre and high-protein are claims now expected by consumers. The movement toward clean label is also growing – ingredient lists need to be short, pronounceable and comprehensible. 

_DSC7196-374x240

Breakfast cereals must take inspiration from other categories or occasions to deliver the flexibility and convenience as well as health and taste that consumers demand.


Healthier cereal with Kerry

Whilst whole grain and high fibre remain the most relevant claims for cereals to make, only a small percentage of cereals are billed as being high in protein. But this is rapidly changing in response to changing consumer diets – with 40% of consumers seeking out high-protein claims in order to increase energy and sustain immunity.

Consumers are asking more of their food in terms of nutrition and taste, and they want to know that what they’re eating is natural. Consumers are now looking for a variety of all-natural flavours in their nutritional bars and trends that draw on the movement toward gluten-free and paleo diets. Nutritional bars increasingly include vegetables and ancient grains to meet these desires.

Collaborate with us on cereals and bars

Kerry has the processes, technology, and expertise to ensure that your breakfast cereals and bars are clean, wholesome and indulgent.

Enrich your product with a variety of fillings, layers and coatings. Include custom textures, flavours and shapes packed with ingredients that target consumer demands for organic, high protein, high fibre and nutritionally enhanced foods.


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Our knowledge of flavours is all encompassing, and our flavour portfolio is nearly limitless. With everything from sweet, savoury, citrus, dairy, brown and more, we have the match for your application.
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We help add the decadent, authentic indulgence that delivers the texture, mouthfeel, visual impact and finishing touch to sweet creations.

Contact us about Cereals and Bars