While main consumers continue to fit the standard profile: millennials and teens, mainly male between the ages of 18 and 35, who rely on energy drinks to fuel them during extreme sports, the category is seeing emerging trends. Consumers are starting to look for both depth and complexity. With little innovation in current mainstream offerings, opportunity is ripe now to create exciting new flavours and taste profiles.
Internal Insights & Industry Reports
Fastest Growing in the Last Year
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