South Africa Kerry Taste Charts 2020
A look at South African food and beverage taste trends that will shape and inspire solutions for authentic and delicious taste experiences.
Go beyond flavour in 2020
As a global leader in taste and nutrition, Kerry looks to discover and translate authentic taste experiences from nature's best ingredients. The 2020 Kerry Taste Charts looks at where tastes are going in South Africa, drawing from consumer trends, sales performance and endorsements by our culinary experts. The chart looks at flavours and ingredients across the sweet, beverage, savoury and salty snack categories, helping brands and manufacturers develop and revitalise products that appeals to consumers.
Methodology
The Kerry Taste Charts methodology is multi-pronged, drawing data from product launches, to menu penetration, retail and food services to analysing point-of-sale data to predict the future of taste.
Point of Sale Data
Product Launches
Menu Penetration
Internal Insights & Industry Reports
The Lifecycle of Taste
Our predictions date back a decade, and consider flavours and ingredients that are here to stay (Mainstream and Key), as well as flavours and ingredients set to create ripples in the industry (Up & Coming and Emerging).
Mainstream
Top 10 for the Last 5 Years
Key
Next Top 20 for the Last 5 Years
Up & Coming
Fastest Growing in the Last 3 Years
Emerging
Fastest Growing in the Last Year
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